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Positioning(Paperback)
The Battle for Your Mind
McGraw-Hill Professional
Published:
01/01/2001
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one tha...
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36
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£15.99 |
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£11.67
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Handbook of Consumer Psychology(Hardback)
Psychology Press
Published:
01/12/2007
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associate...
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In Stock:
14
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£125.00 |
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£112.50
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Caesar''s Soldier(Hardback)
Published:
22/06/2023
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11
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£16.99 |
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£11.89
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Positioning: The Battle for Your Mind(Hardback)
McGraw-Hill Professional
Published:
01/12/2000
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way mark...
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In Stock:
9
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£21.99 |
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£16.05
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Hope is Not a Strategy(Paperback)
The 6 Keys to Winning the Complex Sale
McGraw-Hill Professional
Published:
01/04/2003
Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process ...
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In Stock:
9
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£17.99 |
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£13.13
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Say it with Charts(Hardback)
The Executive's Guide to Visual Communication
McGraw-Hill Professional
Published:
01/03/2001
Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of chart...
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In Stock:
8
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£37.99 |
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£27.73
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Kingston in the Fifties(Paperback)
Mark Davison
Published:
01/11/2008
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In Stock:
8
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£9.95 |
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£8.96
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